Sale of a High-End French Bakery’s Asian Franchise

CIGP successfully advised the majority shareholder of a high-end French bakery on the sale of one of its Asian businesses to a regional financial investor.

Transaction Highlights

CIGP acted as the exclusive financial advisor to the majority shareholder of a well-known French bakery franchise, operating in one of its core strategic markets in Asia, on the sale to a regional financial investor.

The brand was launched in Paris in the 1990’s and offers artisanal bread, pastries and bakeries to its clientele through a revolutionary and high-end positioning across almost 100 stores globally.

The transaction aimed at expanding the brand’s success in Asia, allowing for the opening of several new stores while repositioning the brand, leveraging on the new investor’s food & beverage local expertise.

Role of CIGP

Global execution process: CIGP conducted a comprehensive process, including preparing relevant documentation, identifying relevant investors and building a new business plan, thereby facilitating the due diligence and negotiation process.

Industry experience and expertise: Leveraging its understanding and network in the food & beverage sector, CIGP brought in interest from a number of financial and strategic investors, and assisted its client assessing its options and identifying the optimal transaction structure with the best chances of success, offering the best upside potential to the business and its stakeholders.