Case Study: Growth Capital Fundraising of an Online Trip Planner

CIGP facilitated the transaction, structuring process of an online trip planning platform, in the context of its fund raising.

Transaction Highlights

CIGP served as the financial advisor to the founders and shareholders of an online trip planning platform with curated content and social sharing features, on its fundraising from a Hong-Kong based investment firm.

The platform offers its users unparalleled insights from locals, enabling a personalized travel planning experience. The company boasts an international team with diverse knowledge and expertise to create a unique product and community.

The counterparty is a private equity firm focusing on investing in growing Asian opportunities with proven business models.

Role of CIGP

Complex transaction structure: CIGP helped to structure and negotiate the company's growth financing through a capital increase combined with an incentive scheme including milestones, triggering a stock option mechanism.

Controlled execution process: CIGP facilitated the transaction between both parties by leveraging CIGP’s structuring experience as well as its close relationships with both the founders and the investor.

CIGP worked closely with both parties to optimise the structure and facilitate the negotiation process.